Work

The day job, and the work that led to it.

Most of what I do now is conversion-rate optimisation and experimentation for growth teams, and that lives on the CRO Together site. The three UX case studies below are from before that.

CRO Together

Experimentation, done honestly.

I founded CRO Together, a boutique conversion-rate-optimisation consultancy. The work runs from a conversion diagnostic and an experimentation roadmap through A/B testing and personalisation, UX research sprints, implementation on Optimizely and VWO, and fractional CRO leadership for teams that need someone to own the programme.

Every engagement starts with the same question as these case studies: what are people actually doing, and why? The difference is that now the answer gets tested against a control before anyone calls it a win.

$15.1M

Incremental revenue from experimentation in 2025

Results
Services from diagnostic to fractional CRO
Free Optimizely tools two Chrome extensions
Work with me answered within 24 hours

Earlier work

Three UX case studies

A capstone app, a civic-tech concept and a restaurant ordering flow.

2019 · Mobile app concept

Yolk

A mood-tracking app concept built on Plutchik's wheel of emotions. My UT Dallas capstone: research, personas, wireframes and two rounds of onboarding tests.
2020 · Civic tech concept

Via

If the security problem were solved, what would voting from your phone have to feel like? A team thought experiment framed on a security-versus-accessibility matrix.
2019 · Restaurant ordering app

Port of Peri Peri

An ordering and rewards app for the restaurant I was managing, designed from behind the counter where I could watch orders get stuck.