Digital artist · Designer · Dungeon master · CRO consultant

I make things for people. Lately: drawings, logos, and a homebrew world.

Hi, I'm Muqtadaa. This is the personal side of my work. If you're here for the growth and experimentation work, that lives at CRO Together.

Muqtadaa Miandara
Hand-drawn map of Agdaron, the homebrew world of the Undying of the Light campaign

Agdaron, the world map

Drawn for the table, and redrawn every time the party breaks something.

  • Campaign ·

    The Undying of the Light

    The campaign the table has been playing since 2019, from the cisterns beneath Elleris to the descent into the Nine Hells. The story so far, in the order it happened.

  • Lore ·

    Children of a Broken Age

    Part I of the history of Agdaron: the gods and the Primordials, the gift of magic, the two divine wars, the Cataclysm, and what became of the Goddess of Light.

  • Lore ·

    Agdaron: a world in brief

    The geography of the Eastern Continent: two kingdoms newly out of a twenty-year war, the dwarven Underkeeps of the Barazig Spires, and the lands around them.

By day, I run experiments.

The work, and how it runs

It's the same instinct as the drawings, really: look closely, notice what people do rather than what they say, and make the thing better.

$15.1M

Incremental revenue from experimentation in 2025

What I work with

Experimentation

  • Optimizely
  • VWO
  • RICE
  • MDE / power planning

Research

  • UserTesting
  • Medallia
  • Maze

Analytics and build

  • GA4
  • GTM
  • Looker Studio
  • HTML / CSS / JS
  • React

Design and art

  • Figma
  • Photoshop
  • Illustrator
  • After Effects
  • Procreate