Digital artist · Designer · Dungeon master · CRO consultant
I make things for people. Lately: drawings, logos, and a homebrew world.
Hi, I'm Muqtadaa. This is the personal side of my work: digital art, graphic design for friends and community, and the D&D world my group has been building for years. If you're here for the growth and experimentation work, that lives at CRO Together.
Digital art
From the sketchbook
Fan art, portraits and maps for the table.
Graphic design
Design for people I care about
Logos, flyers and social graphics for my mosque's youth group, classmates and the odd client. Made with care, usually for free.
Dungeons & Dragons
The table
My group has been playing in the same homebrew world for years. The lore, the campaigns and the characters are finally getting written down, one post at a time.
Agdaron, the world map
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Character ·
A snot-nosed teenage bugbear, Junior Grub Scout of the Hobgoblin Dominion of Hashara, and the first player character I have run in five years.
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Campaign ·
The long-running campaign that gave the world its name. Who sat at the table, where the story went, and the ups and downs that are still argued about.
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Lore ·
The homebrew world my group has been playing in for years, starting from the map I drew for the first session and everything the party has broken since.
The day job
By day, I run experiments.
I'm the founder of CRO Together, a boutique conversion-rate-optimisation consultancy. I help growth teams find where their funnels leak, decide what's actually worth testing, run the experiments, and read the results honestly.
It's the same instinct as the drawings, really: look closely, notice what people do rather than what they say, and make the thing better.
Incremental revenue from experimentation in 2025
Earlier work
Three UX case studies
From before the CRO years: a capstone app, a civic-tech concept, and a restaurant ordering flow I designed while managing the counter.
2019 · Mobile app
Yolk
A mood-tracking app concept built on Plutchik's wheel of emotions. My UT Dallas capstone.
2020 · Civic tech
Via
If the security problem were solved, what would voting from your phone have to feel like?
2019 · Restaurant ordering app
Port of Peri Peri
Fixing a restaurant's ordering funnel from behind the counter, where I could watch every order get stuck.
Toolbox
What I work with
Experimentation
- Optimizely
- VWO
- RICE
- MDE / power planning
Research
- UserTesting
- Medallia
- Maze
Analytics and build
- GA4
- GTM
- Looker Studio
- HTML / CSS / JS
- React
Design and art
- Figma
- Photoshop
- Illustrator
- After Effects
- Procreate