Digital artist · Designer · Dungeon master · CRO consultant
I make things for people. Lately: drawings, logos, and a homebrew world.
Hi, I'm Muqtadaa. This is the personal side of my work. If you're here for the growth and experimentation work, that lives at CRO Together.

From the sketchbook
Design for people I care about
The table

Agdaron, the world map
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Campaign ·
The campaign the table has been playing since 2019, from the cisterns beneath Elleris to the descent into the Nine Hells. The story so far, in the order it happened.
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Lore ·
Part I of the history of Agdaron: the gods and the Primordials, the gift of magic, the two divine wars, the Cataclysm, and what became of the Goddess of Light.
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Lore ·
The geography of the Eastern Continent: two kingdoms newly out of a twenty-year war, the dwarven Underkeeps of the Barazig Spires, and the lands around them.
By day, I run experiments.
It's the same instinct as the drawings, really: look closely, notice what people do rather than what they say, and make the thing better.
Incremental revenue from experimentation in 2025
Three UX case studies
2019 · Mobile app
Yolk
A mood-tracking app concept built on Plutchik's wheel of emotions. My UT Dallas capstone.
2020 · Civic tech
Via
If the security problem were solved, what would voting from your phone have to feel like?
2019 · Restaurant ordering app
Port of Peri Peri
Fixing a restaurant's ordering funnel from behind the counter, where I could watch every order get stuck.
What I work with
Experimentation
- Optimizely
- VWO
- RICE
- MDE / power planning
Research
- UserTesting
- Medallia
- Maze
Analytics and build
- GA4
- GTM
- Looker Studio
- HTML / CSS / JS
- React
Design and art
- Figma
- Photoshop
- Illustrator
- After Effects
- Procreate










